Australia's Best Dating Sites of 2020

Dating Site Reviews Can Help You Make a Decision

Anyone considering online dating will most likely be overwhelmed with the sheer number of choices available. One of the most important things you need to ensure your success with online dating is choosing the right site for you. There is lots of information about dating sites on the internet, including tons of dating site reviews. These dating reviews come from both customer and editorial perspectives.

Obviously this information about dating websites can be informative and fun to read. However, the bigger question is whether or not they are valuable. We’re going to go ahead and help you figure out how to weigh the value of customer reviews and editorial reviews when you’re choosing an online dating site.

Is the Review Site Reliable?

It’s important to remember that dating site reviews aren’t always genuine and aren’t always balanced. Some review sites allow anyone anywhere to submit their reviews to their site, and provide no filtering or monitoring. While this may seem like it would provide a more open platform for genuine reviews, the truth is quite the opposite. Reviews sites without filtration typically end up filled with spammy reviews, allowing the same user to submit multiple reviews over and over again.

When searching for customer testimonials and customer reviews, we recommend you look for more trusted websites. Such sites may include professional customer review sites, such as iVouch or Qype, or sites such as our own You may even want to consider perusing customer testimonials on the dating sites themselves, although note that these are frequently filtered by the company to offer a positive slant.

Is the Customer Genuine and Balanced?

Probably the most common types of dating reviews are those written by current and former customers of that particular online dating site. The important thing to remember here is that most people who actually write reviews are generally motivated by a strong opinion or experience.

In fact, statistics show that most reviews are written by customers who are disgruntled or unhappy in some way. Think about it. Satisfied customers are too busy being satisfied to consider posting a review. But frustrated customers want their situation to change, and therefore take action by posting a review. As the old saying goes, “A happy customer MIGHT tell someone else, but an angry customer will tell 10 others”.

With this in mind, we recommend you take the negative, ranting and raving reviews with a real grain of salt.

Editor Reviews:

Some dating site reviews are written by experts in the field who sign up for a particular online dating site and offer their opinion to the public. These are referred to as “editorial reviews” or “editor reviews” and will generally be a bit more balanced and fair to the dating websites in question. Good editorial reviews will outline both the good and the not-so-good features of each site. They should also lay out all of the essential features and services which each site offers, and possibly how these stack up against other sites in the same category.

These types of reviews generally give you good and more useable information. They are better for your decision-making as well.

The Real Value of Dating Site Reviews:

Once you have considered both reliable dating site reviews, both customer and editorial, you need another piece of the puzzle to really make an accurate and informed decision. This is your own opinion.

While the viewpoint and past experience of others can be valuable, it is important that you make your own assessment as well. All of the best dating sites will allow you to register for free, and many offer a short-term trial deal as well. Sign up and and get a feel for the site. Ask yourself some questions. Does it feel like a place you might want to use? Are the services useful and intuitive? Do the other members that show up in searches seem to be the kind of people you’re interested in dating? It may be a fit, or may prompt you to keep looking.


It is easy to reach online dating success, especially with a bit of research. Certainly, look at both the customer and editorial reviews, but also weigh them with your own personal opinion. It is also vitally important that you sign up for a free trial at any sites which you are still seriously considering to give it a real-world test.


Disclaimer: We work hard to offer you valuable and reliable information about all of the products and services we review. In order to provide you with this free service, we use links on our site that provide us with commissions for referring you to the seller's site. We guarantee that this does not influence the material we present, but may influence the positioning on our site, and only supports our efforts to offer you the best and most relevant information possible.

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